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FILA XR Fashion Show, the first meeting between XR and Live Commerce


FILA XR Fashion Show, the first meeting between XR and Live Commerce

Input 2021-11-02 14:20:53 Revised 2021.11.02 14:20:53 Reporter Kim Dong-ho.

- The world's first B2C case that recorded sales through real-time XR live commerce.

- Looking forward to profit model through grafting with various e-commerce platforms in the future

Space Elvis, an XR content company, successfully ended the world's first XR fashion show "FILA's Smart Factory Live," which combines XR technology and live commerce technology. In commemoration of the 110th anniversary of FILA, the FILA XR fashion show, which aired for 60 minutes on the Gmarket platform on October 27, had 70,000 total access (UV) and 110,000 total viewers (PV), more than three times larger than similar items at the same time, and all supplies were quickly exhausted.Viewers who encountered the world's first real-time XR fashion show responded enthusiastically through the chat window, saying, "It's like a sofa stage," and "The stage quality is really high." In this real-time XR fashion show, viewers were able to check clothes and shoes they wanted to wear through AR technology in three dimensions, and on the runway, a unique fashion show was held in a virtual space using the XR video system, stimulating viewers' desire to purchase.After the broadcast, a G Market official said, "Internally, there was a favorable reputation for broadcasting that took place in other ways using XR and AR technology," adding, "Fashion broadcasting was somewhat less efficient than other broadcasts, but through this live broadcast, it was possible to generate sales."


Photo description: FILA XR Fashion Show Space Elvis, which introduced XR technology to Live Commerce, has a reputation in the industry as a talented producer with an all-in-one pipeline of VFX-VR-AR-XR, and is expanding XR-based technology to various fields following realistic media technology.The FILA XR fashion show, where Space Elvis' XR technology and Live Commerce met, was recorded as the world's first real-time sales revenue. Space Elvis CEO Cho Sung-ho said in an interview, "It is meaningful to create the first case of making B2C profits by bringing together the fragmented XR technology rather than the first modifier," adding, "Through this case, we got an insight to determine what XR technology will contribute to the 'virtual environment purchase and approval process'."

Meanwhile, the FILA XR Fashion Show was held as part of KOCCA's 2021 realistic content production support project, and Space Elvis plans to create a fashion market O2O platform applying K-fashion brands and XR technology in the future and expand digital influencer live shows.


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France's National Museum of Natural History's first exhibition "Exploring the Sea and the Unknown"

France's National Museum of Natural History's first exhibition "Exploring the Sea and the Unknown"




France's National Museum of Natural History, which is considered one of France's major scientific institutions, will be held for 140 days from Sept. 25 to March 6 next year at the Imagination Tok Tok Museum of North Seoul Dream Forest in Gangbuk-gu, Seoul. The French National Museum of Natural History, which opened in 1793, is known as one of the world's top three natural history museums and has collected 65 million pieces of natural history, including living specimens, minerals and fossils, over the past 400 years.In addition to permanent exhibitions, various countries hold one or two planned exhibitions every year.The Exploration of the Sea and Mijiro is the first exhibition in Korea by the National Museum of Natural History in France, and the first event to introduce the original version held in Paris, France from 2019-2020 to foreign visitors. The "Exploration to the Sea, Unknown" exhibition shows various aspects of the sea, including deep-sea ecosystem information, benefits humanity receives from the sea, future value of the sea, and appearance of the marine ecosystem.Through a 3D replica sample produced by the National Museum of Natural History in France, it is possible to vividly observe marine life that cannot be easily seen, and you can meet vast and high-quality content through multimedia or audio-visual materials.In addition, it is expected that it will satisfy the curiosity of various visitors as an event organized by a group of world-class marine science experts who directly participated in marine exploration as well as the museum's chief curator.

Archives containing various research results on the sea, realistic content specially produced for Korean exhibitions and multimedia experiences will be added to vivid 3D reproduction samples of marine life to showcase not only fun but also educational and social messages.In addition, the "Earth Patting Campaign" will be held with the Environment Foundation, the largest environmental organization in Korea, to donate some of the proceeds from the exhibition.



An official from Space Elvis, an exhibition partner company specializing in realistic media, said, "We will be able to gain more educational effects with vast contents such as realistic media art, multimedia, and audio-visual materials specially produced for exploration exhibitions in the sea and unknown." Space Elvis said it plans to reinforce a total of seven contents, including various interactive content videos, in addition to construction, and show them to visitors at the exhibition. Park Hae-sik, a reporter for Dong-A.D. pistols@donga.com

Space Elvis presents XR hologram musical "AIR"


Space Elvis presents XR hologram musical "AIR"



BackstopForward

- Application of pre-visualization technology and presentation of new paradigm



[AIR] poster (Photo provided = Space Elvis)

Space Elvis, which is pioneering the next-generation realistic media market by producing various performances and exhibitions based on reporter Su Soo-san = CG and VFX, will showcase the XR hologram musical AIR at the White Wave Art Center for five days from September 6 (Mon) to 10 (Fri).

It will hold a showcase for experts for two days from June 6-7 and screen for general visitors from July 8.

The musical AIR tells the story of a human being living in a pandemic era like the current Corona era and a girl chosen to save the human race.We face a situation where terrible environmental pollution causes greater disaster in the process of developing mini drones for people living in poverty and suffering.It is a hologram performance of a girl who leaves for a new world to save humanity in the words of a detective who says, "You just have to meet a green bee living in the Wima forest."

The performance is designed to allow visitors to experience various contents depending on the movement of the audience.First, audiences who enter the concert hall can watch promotional videos of the musical AIR and fake news while waiting.In the moving passageway, a projection mapping is prepared in which character movements respond to the movement of the audience.The epilogue passage, which leaves after watching the XR hologram musical, ends at the same time as experiencing interaction content.

The beauty of this work is differentiated technology development.It is a non-face-to-face performance control solution program based on VRPN (Virtual-Reality Peripheral Networks) using 5G technology, making it possible to operate with nearly half of the existing performance system.In addition, XR hologram performances can be managed quickly and strictly, from pre-visualization based on the unreal engine to solution control and VR scouting.

Space Elvis said, "The musical <AIR> will be able to build a performance system based on storytelling linked to content and watch it with fun with hologram musicals," adding, "We emphasized reality through live-action filming by actors and expect a lot of special effects."

Reservations can be made on the on-off mix website.The admission fee is 5,000 won.

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